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In what it's billing as a "luxury commissioning experience," Bentley has launched its Inspirator app with a compelling promise: To use your emotions to recommend you the perfect Bentayga SUV.
VML London powered the app, available on iPad and iPhone, with emotion metric algorithms and data from 3.4 million faces across 75 countries. It creates a pinpoint model of your face, then gauges changes to your expression while you watch a series of "lifestyle-themed visual stimuli"—like pretty dresses, a turquoise sea or the ballet.
In theory, your reactions define each film that follows the first.
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