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An image of the Pope smooching an Egyptian Imam—who wouldn't like that? It's just one example of controversial kissin' couples (mainly world leaders in conflict, like Barack Obama and Hu Jintao, and Nicolas Sarkozy and Angela Merkel) from Benetton's new pro-peace "Unhate" campaign from 72andsunny in Amsterdam. The Vatican protested and got that particular ad pulled—they'd probably prefer an image of His Holiness necking with Iman. It's difficult to take the whole manufactured "controversy" seriously.