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There are moments in cinema when a collective wetting of panties results in an advertising ripple heard through the decades, as marketers struggle to give the people what they want.
One such moment was when Colin Firth exited a lake in a dripping-wet white shirt during the BBC's 1995 remake of Pride and Prejudice. The moment so captured the minds and eyes of the viewing public that just last year, a 12-foot-tall statue of Firth's wet torso was erected in a British lake and summarily moistened.
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