Ben & Jerry's Scoops Up Euphoria on Instagram

Followers show off their ice-cream faces

iScreen, uScreen. Ben & Jerry's is rallying its 127,000 Instagram followers and inviting them to upload images representing "euphoria"—because that's the feeling you get from Ben & Jerry's ice cream—by using the #captureeuphoria tag. There's a "Capture Euphoria" gallery immortalizing shots of kids with messy ice-cream faces, wedding snaps and pet photos.

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