Ben Bailey Crashes Aldi and Gets the Shoppers to Say What They Love About It

Goofball in Aisle 5

July 13, 2015

Attention, Aldi's shoppers: Do not be alarmed. The big man with a megaphone is harmless. We think.

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

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Ben Bailey Crashes Aldi and Gets the Shoppers to Say What They Love About It

Goofball in Aisle 5

David Gianatasio

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David Gianatasio