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In what may be a milestone moment for virtual and human influencer crossover, a new Calvin Klein spot depicts supermodel Bella Hadid making out with CGI star Lil Miquela.
The surreal video, part of the fashion brand’s latest iteration of its #MyCalvins campaign, aims to stretch its audience’s perception of reality, according to an accompanying description from the brand. Lil Miquela is the most popular name among a growing collection of computer-generated social media personalities that are attracting big audiences and promotional interest from brands.
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