Belgian baby-food brand gets men pregnant

Men are often a bit lacking in the empathy department when it comes to pregnancy. They just don’t know what their wives and girlfriends go through. In Belgium, a baby-food brand called Nutricia (with help from ad agency Duval Guillaume) is trying to rectify this—via an intriguing, high-tech fat suit (they’re calling it an “empathy suit”) that guys can wear to get a feel for what it’s like to be prego. The suit features a water pump for sudden weight gain, air compressors to restrict movement, a random kick function to simulate baby kicks and remote-controlled heating for added discomfort.