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Parenting can be the equivalent of four seasons in one day. The peace and tranquility of a summer breeze are broken seemingly out of nowhere by the discomfort of sideways winter sleet and ice, then back to the sweet mist of spring, only to go back to a blizzard.
That’s the roller coaster of emotion in a new 3-minute film for Walmart Canada, produced by Scouts Honour and directed by Imperial Woodpecker’s Mark Ziebert, whose deft touch can be seen in work for Nike, Apple, EA, Adidas and several others.