Behind the Scenes of Cannes Winner 'Womb Stories' and Its Masterful Framing of Womanhood

Opinion: The campaign won major prizes at various festivals this year

Give our readers an inside look at your brand's marketing approach by joining the Adweek Columnist Network. If you're a VP or above, submit your pitch.

When me and my creative partner Nadja Lossgott were given the brief by Libresse and Bodyform to push against the taboos and stigmas that continue to hold women back when it comes to the intimate details of their health, we were also told to keep it simple. This time around, we dove deeper under women’s skin and intimately embraced the experiences they endure even more holistically.