A Beer Brand Embraces Ancestral Language With the First-Ever Quechua Ad

Nuestra Siembra Beer is helping to combat discrimination with inclusion


Language, in many ways, shapes who we are. It is the road map to a culture, identity and our history. However, the continued discrimination against indigenous languages and communities has made it more difficult for native languages to be spoken.

One of those indigenous languages is Quechua, which is used in Ecuador and is gradually disappearing due to the continuous segregation suffered by those who speak it, most of which are farmers. Motivated by the need to bring awareness to the language, Nuestra Siembra Beer and independent agency Fantástica launched a spot, “Yupaychanchick,” to celebrate the Month of the Farmer.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

Cyber Monday Offer: Use Promo Code "SAVE25" on an Annual Subscription to Save 25%

View Subscription Options

Already a member? Sign in