Beer Billboard Casts Long Shadow

Newcastle ad and its 3,000 bottle caps come alive at night

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Many's the night I've lain awake and wondered just what a 128-square-foot billboard using 3,000 Newcastle Brown Ale bottle caps and a single light source might look like. Now, thanks to ad agency Vitro and artists Ellis Gallagher and Pablo Power, I have my answer. Shadows cast by the meticulously bent, stacked and arranged caps form a creepy/cool face and a ghostly arm reaching for a glass of the brew.

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