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There’s no Paris Hilton brandishing a sudsy sponge, but a new McDonald’s campaign in China is racy, in a comical way. (See the TV spot in Real Player here or in Windows Media Player here.) The headline on the Wall Street Journal story says it all: “Sex, Skin, Fireworks, Licked Fingers—It’s a Quarter Pounder Ad in China.” The TV spot’s voiceover includes lines like, “You can feel it. Thicker. You can taste it. Juicier.”
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