Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
For a lesson on how not to speak to a Brooklyn neighborhood in an ad, see this Brownstoner item and its 123 comments about Virgin Mobile’s new New York City campaign. (Click here to see the ad larger.) In short, do not 1) flatter the reader by acknowledging his bullshit radar, only to then 2) lob a bullshit sales pitch at him, wrapped in pandering, faux-authentic language. You may get a reply like this one, from the comments: “Suck it, you patronizing bastards.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in