Become a Teletubby with the video vest

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

"Wearable Video Vest Launched." Such a statement must surely portend the arrival of the Biblical "end times." Nothing in the press release disabused me of that belief. It begins: “Video Vest provides progressive marketing professionals a technology to WEAR clothing that plays full motion video with stereo sound any place they want to capture attention.” If you wear a TV in public, yes, you’ll probably get a few looks from passersby. (And why the all-caps on “WEAR”? Come to think of it, why emphasize that the vest is “wearable” at all? If you can’t wear it, it’s not much of a vest, whatever its other bells and whistles.)

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in