England soccer captain David Beckham (shown here with his wife Victoria, the former Posh Spice) has signed up to be part of the “Got milk?” campaign in the U.S. He apparently spent part of last Friday having his milk-mustache portrait shot by Annie Liebovitz. A source tells the Sun: “Kids idolise Becks, so there is nobody better to encourage them to drink the white stuff. It’s great for David, too, because he is keen to raise his profile in the U.S. even further so his soccer schools take off. The campaign traditionally has the biggest names in showbiz and sport. David fits the mold perfectly.” And we thought they’d go for Wayne Rooney.