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A new Spanish PSA from Publicis wants you love life, and not ruin it entirely.
Hang picture frames, go running through the woods, get a tattoo, play rugby or hang out on a mattress somewhere. There's plenty to keep you occupied—and away from darker choices—says the ad, which in some ways recalls the vibe of Puma's "After Hours Athlete" and Levi's "Go Forth" work.
The moralistic kicker, necessary as it may be, doesn't seem ideal—and could turn teenagers off.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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