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Take heart, New Orleans fans. If you bet big on the Saints last weekend to at least cover the spread, you may have earned enough to buy your own internal defibrillator (cost: a mere $30,000). Didn’t think you needed one? Medtronic will soon be trying to change your mind by marketing its implantable cardioverter defibrillator, which must be installed surgically, in a $100 million campaign that will include consumer advertising. (Can’t wait to hear the disclaimer on those spots.)
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