'B&Binge' Recreates Sets So You Can Watch Your Favorite Shows From Inside Your Favorite Shows

LG and Netflix take you inside The Crown and Arrested Development

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

LG Electronics, in partnership with Netflix, is setting out to create ultimate binge-watching experiences for a handful of dedicated fans of Arrested Development, The Crown and one new series set to be unveiled soon.

To promote the LG OLED 4K TV, FCB New York launched the national campaign, called “B&Binge,” in which people in the U.S. can enter for a chance to take themselves and one guest on a two-day trip to immersive destinations designed to make them feel like they are literally being sucked into the shows they’re then intended to marathon watch.

Winners

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in