BBH intern's job is simply to pick up chicks

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Intern projects can be pretty boring. Not so for young Brian Moore, a 23-year-old summer staffer at Bartle Bogle Hegarty in New York. Moore somehow convinced BBH that he should spend his time there catting around town with the ladies. His brief was to find something or someone to make famous. Might as well try to pick up some girls in the process, the wise-beyond-his-years intern figured. He and a couple other summer slaves hatched a social-media stunt called "Dating Brian," in which Moore vowed to go out with 30 girls in 30 nights.

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