BBDO Staff Do Timesheets on the Toilet in Innovative Time$hits Initiative

Hey, that's wasted time otherwise

Headshot of Tim Nudd

Always a pioneer in efficiencies, BBDO has found the perfect way to get employees to do their timesheets—by combining it with another crappy task.

Check out Time$hits, the new initiative from BBDO Canada that takes advantage of those 18 minutes of otherwise wasted time staffers spend in the loo each day. That’s more than enough time to get those pesky timesheets done.

Time$hits is, of course, another parody video from Strategy magazine’s Agency of the Year event last week, which also brought us john st.’s amusing parody of Heineken’s “Worlds Apart” social experiment.

Agency: BBDO Canada
Chief Creative Officer: Denise Rossetto / Todd Mackie
VP, Associate Creative Director: Chris Booth (CW), Joel Pylypiw (AD)
Producer: Paul Fler

Ricochet / Flare
Editor: Jason Grebski
Sound Engineer: Mike Rosnick
Director of Photography: Angel Navarro
1st Assistant Camera: Benjamin Wong
Sound Recordist: Stewart MacLean
Director: Jordan Dashner

@nudd Tim Nudd is a former creative editor of Adweek.