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Nothing gets people familiar with a new social tool quite like making a competition out of it. And so, Dave Rolfe, head of integrated production at BBDO in New York, got almost everyone in his department to learn Vine, Twitter's six-second video app, by challenging them to create the best videos they could with it—for its first Vine Film Festival.
For Rolfe, it was a contest born from a certain amount of shame. "I joined Vine through Kate Upton," he tells AdFreak.
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