BBDO Launches an Eye-Opening Campaign to Name More American Landmarks After Women

92% of outdoor monuments are dedicated to men

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Half of the 320 million-plus people living in the U.S. today are female, yet only 8 percent of outdoor public statues in this country are dedicated to women.

The same imbalance applies to street and building names, and other monuments. But if you weren’t aware of the gender disparity, you’re not the only one. BBDO New York president Kirsten Flanik tells AdFreak, “My mom, who is in her mid-70s, said, ‘This never even occurred to me.’ ”

In response, her agency decided to do something about it.

The newly launched “Put



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in