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The agency was approached about helping raise awareness of mosquito prevention in the slums of Bangkok and other Southeast Asian cities. But instead of creating posters and fliers, BBDO Bangkok invented something that might change the way mosquitoes are controlled worldwide.
Called “Nano Shoes,” this innovation covers mosquitoes’ feet in BTI larvicide, a synthetic but naturally occurring bacterium that stymies mosquito larvae. That means that as mosquitoes fly to breeding sites, they become their own exterminators.
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