Sports Marketing

BBC's Intricate Winter Olympics Spot Traps Athletes in Harsh Worlds of Ice and Snow

With craft front and center, the animation hypes broadcaster's coverage of the Games

BBC Winter Olympics — The athletes are made of ice and snow, like the setting of the Games.BBC Creative

By Brittaney Kiefer

January 25, 2022

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Another Olympics is around the corner, and again the ongoing Covid-19 pandemic threatens to put a damper on the Games. That hasn’t stopped British broadcaster the BBC from crafting an intricate animation to promote its coverage.

Brittaney Kiefer

Brittaney is Adweek's European creativity editor.

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