Bazooka song finally comes out of hiding

Bazooka bubblegum has a big new ad campaign out from agency Duval Guillaume in New York, in which it tries to virally spread the until-now obscure Bazooka song, as recorded by Brooklyn group Tha Heights. Above is the music video. There are also a bunch of 15-second TV spots and a dedicated Web site. A creative director at the agency says, “The Bazooka Bubblegum song has been sung at summer camps for years and years and was never really picked up by a big audience.” Some might say there’s a reason for that, but you be the judge.

—Posted by Tim Nudd