Basquiat at Tiffany's: The Campaign We Love—and Hate

Two dueling perspectives on the legacy brand's new ad featuring Beyonce and Jay-Z

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

The latest Tiffany & Co. campaign dropped earlier this week and, in standard 2021 fashion, the world had a lot to say.

The campaign was a first of its kind: It was the first time Beyonce and Jay-Z appeared in an ad together, the first public appearance of American artist Jean-Michel Basquiat’s painting Equals Pi, and the first time the Tiffany Diamond—considered among the most important gemstone discoveries of the 19th century—was worn in a campaign.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in