Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Dried pasta should be so easy to cook and yet, somehow, that delicious al dente texture the Italian restaurants so effortlessly perfect often seems to elude even the biggest pasta fans.
Leave the pan boiling for 30 seconds two long or too little, and it seems you either end up with overcooked mush or a bowl of something crunchy and inedible for dinner.
To help out home cooks, pasta brand Barilla and agency Publicis have created a solution by way of a collaboration with Spotify, which will see the brand release playlists designed to last for precisely as long as you should cook your pasta.
The activity, titled “Playlist Timer,” is a series of eight playlists timed to correspond with the perfect cooking time for shapes including spaghetti, linguine, fusilli and penne.
‘Mixtape Spaghetti’
Genres of music include pop, hip-hop, indie and hits from the past covered by Italian artists.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in