Barilla Chairman Vows Never to Make Ads Featuring Gay People

Pasta maker draws fire, attempts to apologize

In recent years, LGBT imagery has been increasingly appearing in mainstream ads for major marketers. Italian pasta brand Barilla has apparently missed the memo. The company is drawing calls for boycotts from LGBT rights groups after Guido Barilla (above), its chairman, said in an Italian radio interview on Wednesday that Barilla "would never" create an ad featuring a same-sex family, reports Reuters. "Ours is a classic family where the woman plays a fundamental role," he said, adding that if gay people "like our pasta and our advertising, they'll eat our pasta. If they don't like it, then they will not eat it, and they will eat another brand." The company issued a statement Thursday with a pseudo-apology, apparently only sort of understanding that comments like Barilla's are going to make a lot of people—not just gay people—not like its pasta or its advertising. Via Gawker.

The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now

@GabrielBeltrone Gabriel Beltrone is a frequent contributor to Adweek.