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After nurturing a 20-year partnership with British soccer, a multinational banking institution gets sentimental with a story that shines a light on what a long-term emotional investment in the sport looks like.
To celebrate its long-term sponsorship—with special attention towards its titular support of the FA Women’s Super League—Barclays has released a documentary that spotlights professional players and siblings Lauren and Reece James’ loving commitment to soccer.
Dubbed “A 20 Year Commitment Story,” this three-minute short film created in collaboration with media agency OMD will air on NBC during league play.
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