Barbara Lippert on Super Bowl XL

Fedex_3Over at Adweek, our friend Barbara Lippert has posted a comprehensive, entertaining critique of the Super Bowl ads. A brief excerpt: “The biggest problem with the commercials this year was the complete lack of payoff. Many of the spots had decent setups that were intriguing and interest-piquing, but went nowhere.” Check out Barbara’s story for more on the FedEx cavemen, Kermit, Fabio, Leonard Nimoy and more.

—Posted by Tim Nudd