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It's become common for brands of all kinds to show support for the LGBT community. And while efforts from Wells Fargo, Honey Maid and others have garnered headlines—particularly during Pride Month in June—few have gone as all-in for the cause as Australia's ANZ Bank.
To celebrate 10 years of sponsoring Sydney's Gay and Lesbian Mardi Gras, ANZ transformed its retail office in Oxford Street into a "GAYNZ branch," complete with marble floors, baroque statuary and hand-painted murals on LGBT themes.
"It's Liberace meets Louis XIV," ANZ says in promotional materials, resulting in a banking experience "fit for a queen … or king."
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