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How do you market round-the-clock customer service? If you're Norwegian bank DNB, you buy all of the ad space on one channel in a 24-hour window, and fill it with advice from your country's citizens.
The marketer crowdsourced some 3,000 clips from the public. And on Sept. 19 it aired 1,000 of them once each—totaling about two-and-a-half hours of content. That included pretty solid gems of wisdom, like it's a bad idea to stay up all night watching Netflix, and the classic winner, "Always look on the bright side of life" (alas, whistling not included).
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