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Lots of advertisers are anti-tech. But with more and more dorks strapping computers to their faces, anti-wearable-tech has become its own bona fide marketing subgenre.
In this well-timed ad for FirstBank from TDA_Boulder, we are transported into an absurd cautionary tale meets PSA meets totally believable dystopic scenario—as an entire family wears clumsy futuristic computer glasses that present pop-up ads, take selfies, post them to the Internet and generally distract the wearers while they attempt to eat dinner.