Bank Ad Frowns Upon Mother-Son Incest, Amateur Rocketship Building

Don't give your kids what they want

We all fantasize about marrying our moms. Don't we? DnB NOR, Norway's largest bank, posits that incestuous scenario in this memorably uncomfortable spot from ad agency Try/Apt in Oslo—a follow-up to the bank's great George Clooney spot from last year. Director Martin Werner's style is quasi-David Lynch, owing to the bleak, forlorn location ("Heyberkerkie," where wacky marriages are apparently legal) and the great off-kilter performances, particularly by the son, who conveys a distracted air of petulance without saying a word.

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