Bananas finally fitted with plastic packaging

Headshot of Tim Nudd

In what would seem to be a major packaging fail, Del Monte has come up with individual plastic wrappers for bananas! The banana skin itself—robust and biodegradable—has finally been deemed insufficient, apparently, despite proving its worth over many thousands of years. The new plastic pouches feature “controlled ripening technology,” which supposedly extends the fruit’s shelf life—and which the company claims could actually reduce the carbon footprint by cutting back the frequency of deliveries and the amount of waste going to landfill. (The plastic is also recyclable.) Even if true, convincing people that Del Monte itself hasn’t gone bananas will be a challenge. Via The Awl.

@nudd Tim Nudd is a former creative editor of Adweek.