Baltimore’s new slogan: ‘Get in on it’

After flailing wildly in search of a new slogan, Baltimore has settled on “Get in on it.” Some influential people in town believe this motto may occupy a special place in the history of Baltimore slogans. “I’ve seen some dumb ones in the past, but this is the dumbest,” William Donald Schaefer, former mayor of Baltimore and former governor of Maryland, tells the Baltimore Sun. Adds filmmaker John Waters: “It’s not catchy. I keep having to ask what it is again, because I forget. That’s OK. I don’t hate it. I get what they’re saying. What they’re saying is, come celebrate real-estate porn. You know, when people talk about how much their house cost at parties.” City councilwoman Rikki Spector repeated the line aloud three times, then said, “Get in on what?” Another former mayor, Kurt L. Schmoke, was more diplomatic. “Some will like it, and for others it will be an acquired taste,” he said. “It’s an appeal to a young, hip generation, or something like that, I’m assuming.” A ringing endorsement there.

—Posted by Tim Nudd