Bakers Burn Their Brand to a Crisp in Epic Facebook Meltdown

No wonder Gordon Ramsay ditched them

UPDATE: The bakery is now claiming its social-media accounts were hacked, and that it did not post the incendiary messages. This claim is not being wholeheartedly accepted by commenters on the Facebook page. Original post below:

Social media allows consumers to talk to brands, and brands to yell back loudly at consumers with massive meltdowns that will forever be preserved thanks to the glory of the print-screen button. Amy's Baking Company Bakery Boutique & Bistro, a horrible restaurant in Scottsdale, Ariz., has just demonstrated a valuable lesson for every brand out there: Don't feed the trolls. Really, don't engage. Panties all in a bunch over the fact that Gordon Ramsay gave up on them, the owners took to Facebook to defend themselves. Yes, Ramsay declared that for the first time in the history of Kitchen Nightmares, he had met two owners he simply couldn't help. So, Amy and Sammy decided set the record straight by swearing, threatening to pursue legal action against Yelp and Reddit, claiming god is on their side, and generally freaking out in all caps—drawing more and more Internet ire with every expletive-filled rant. It's a glorious day for crazy on display. Click through to BuzzFeed for more exquisite details on what not to do.

@rebeccacullers Rebecca Cullers is a contributor to Adweek.