Baffled Parents Review Their Sons’ Advertising Projects

Video critiques from the Old World

Picture your parents. On the Internet. Scrutinizing your professional life and sharing their thoughts on your creative efforts with all of cyberspace. I'm dialing my therapist just thinking about it. Yet Young & Rubicam writing intern Maximillian Urbanke and DDB art director Manuel Hoch are sufficiently well-adjusted to handle such public parental appraisal. Check out My Son Does Advertising, where Manuel's mom and Max's dad, back home in Europe, offer up reviews (in their native tongue, with subtitles) of their sons' projects for clients like Ikea, McDonald's, Maxim and Post-It. The elders are endearing as they apologize for their lack of tech acumen, even as they video-blog, taking part in a cross-generational, multimedia conversation they sometimes don't quite understand. They generally praise their New York-based progeny, perhaps fearing that overly harsh words would prompt the boys to lose confidence, quit their jobs, and wind up living back at home and hogging all the bandwidth. That said, Manuel's mom steals the show with her smack-down non-review of the insipid booty-bouncing "Massive" app for Maxim: "I really don't want to talk about this. Thanks for understanding. Goodbye." My mother says the same thing about AdFreak. Great insight, Ma! Send money. Via AgencySpy.

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.