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The past couple of years have given us numerous disruptive examples of advertising in the feminine care space, including comical ones from HelloFlo and the award-winning inspirational video from Always. Bodyform joins the fray with its latest spot, and it's pretty badass.
The brand, which sells pads in all shapes and sizes, approaches the theme of "Blood" in an unexpected way—showcasing a veritable army of women pushing past their physical limits in activities like boxing, ballet, swimming, surfing and soccer, powering through their own bruises and bloody knuckles.
It's accompanied by quick cuts, a powerful soundtrack, and the copy, "No blood should hold us back."
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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