The Bacardi Story Is Now a Graphic Novel, Created by Two of the Industry's Top Talents

They even used rum in the ink


What goes great with rum, besides Coke? A graphic novel, maybe?

Bacardi tapped famed comic writer Warren Ellis and artist Mike Allred to create a graphic novel celebrating the history of the Bacardi family and the brand's Cuban roots. It's a continuation of its "Bacardi: Untameable Since 1862" campaign, and a quirky video about the project shows some of the thinking behind this new installment. (The best bit is that rum was even added to Allred's ink for the graphic novel.) 

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in