Baby, you can accessorize my car

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

The car show that’s currently going on Las Vegas should really consider a new name, because the Specialty Equipment Market Association show, as it’s called, is all about pimping one’s ride, er, the car accessories market, and its current name just doesn’t live up to its wildness-on-wheels. The show, covered in USA Today with a 20-picture photo gallery, features a Ford Fusion reconceived by Funkmaster Flex, a Mitsubishi pickup stripped of all “body protrusions” such as door handles, a Chevrolet that looks like an overgrown Chrysler PT Cruiser and clocked 208 mph on the Bonneville Salt Flats and a modified Dodge Magnum by Roush

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in