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Anheuser-Busch InBev introduces Oculto, a new high-alcohol lager, with a roomful of men and women wearing masks inside a dark club in this spot from Mother New York.
The mood is mysterious and reminiscent of the party scene in Eyes Wide Shut. Not much happens, but Oculto's ghoulish clear bottle appears prominently, and with good reason: It's a cool piece of marketing in and of itself. The eye sockets of the skull light up when the beer is chilled.
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