Axe Gets Deep (OK, Not Really) With Campaign About the Genius of 'Shower Thoughts'

With a cameo in first spot by Muggsy Bogues


The shower is a great place to think deep thoughts—or thoughts that seem deep in the moment, anyway. And Axe is capitalizing on that theme in a new campaign that naturally called "Shower Thoughts." 

In the first video, a dude ponders the real meaning of haters calling him short—because when you stop and think about it, it's really a compliment. To support his logic, he conjures a scene starring none other than basketball legend Muggsy Bogues, who at 5-foot-3 is the shortest player ever to make the NBA. 

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