Axe Attempts World Record for Most People Showering Together

More than 150 people get soaked

Axe long ago cemented its position in the annals of most-sexist marketers. The brand's latest spot doesn't do much to break that mold, but instead repeats the strategy of BBH's "Billions" spot—slow-motion shots of bikini-clad girls running across a beach toward a gaping dude using Lynx (as the brand is known in Europe) body wash.

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