Axe Attempts World Record for Most People Showering Together

More than 150 people get soaked

Axe long ago cemented its position in the annals of most-sexist marketers. The brand's latest spot doesn't do much to break that mold, but instead repeats the strategy of BBH's "Billions" spot—slow-motion shots of bikini-clad girls running across a beach toward a gaping dude using Lynx (as the brand is known in Europe) body wash. This time, the point is to attempt a record for most people showering together (more than 150 people). To its credit, the video includes roughly three frames of a woman from Guinness World Records who is actually wearing clothes. Apparently, though, she neglected to grant Axe a second award, for being the world's biggest asshole.