The Awesome Chalkboard Musings of a Jersey City Gym

Joe D'Allegro's copywriting will stop you in your tracks

Hit refresh on your social media strategies. Head to Social Media Week in NYC this April 9–11 for campaign insights, content inspiration and new industry connections. Register before March 4 to save 20% on your pass.

The humble sidewalk chalkboard—it's not the most heralded of advertising media. But Synergy Fitness Club in Jersey City, N.J., has elevated its chalkboard musings to an art form. For several years now, Joe D'Allegro—a freelance writer and comedy-show producer, who works part time at the gym—has been writing witty, topical and flat-out hilarious musings on the board for the amusement and edification of passersby, and secured some pretty good press for the business in the process.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in