Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
When Jen Rubio’s luggage broke, she knew she had to come up with a solution. So she started her own business.
Rubio, president and chief brand officer at Away, told Adweek managing editor Stephanie Paterik at Brandweek that “the bar is lower than ever before” to start a company.
Current technology, including social media and the ability to make a website, as well as the concerted effort to build the company’s culture, make the “bare bones” of a company easy to put in place.
“Over the next few years, we’ll see a lot of companies coming in and out of the market,” Rubio said.
Watch
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in