Award-Winning Creatives Explain What It Takes to Win a Cannes Lion

Go inside the work of these standout campaigns

Palau Pledge, an ambitious tourism campaign, won big in Cannes.
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Emotion, impact, irreverence.

Those three elements were key to some of the winningest campaigns at this year’s Cannes Lions Festival of Creativity. From a tourism campaign with a moving environmental message, to a poignant story about a lifesaving discussion that happens in millions of homes, to a humorous response to a fast-food chain’s PR crisis. At the festival last month, we caught up with the creatives behind some of the most-awarded brand campaigns, including the Palau Pledge which took home two Grand Prix:

In P&G’s The Talk, a Grand Prix winner in Film, director Malik Vitthal talks about the goals and challenges of producing a short film on race in America:

KFC, and its agency, Mother London, took home gold for their print ad following a highly publicized chicken shortage. Here, CMO Meg Farren and Mother London executive creative director Hermeti Balarin tell us what led to the ad’s creation:

And Apple took home a Grand Prix for the Spike Jonze-directed Welcome Home campaign. Here, we talk up with TBWA\Media Arts Lab creatives Robbin Ingvarsson and Kako Mendez about winning one of the ad industry’s highest honors: