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Emotion, impact, irreverence.
Those three elements were key to some of the winningest campaigns at this year’s Cannes Lions Festival of Creativity. From a tourism campaign with a moving environmental message, to a poignant story about a lifesaving discussion that happens in millions of homes, to a humorous response to a fast-food chain’s PR crisis. At the festival last month, we caught up with the creatives behind some of the most-awarded brand campaigns, including the Palau Pledge which took home two Grand Prix:
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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