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When you’ve decided to stop serving something but still have a ton of it on hand, what’s the right way to put it to good use? For A&W Canada, the answer was to take all its remaining plastic straws and turn them into a sculpture announcing the restaurant chain’s switch to biodegradable paper straws.
The brand’s 35-foot-long “Change Is Good” sculpture, designed by agency Rethink and created by Toronto firm TYGH from 140,000 straws remaining in the brand’s stockpile, is currently on display in front of downtown Toronto’s Union Station.
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