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Once again, Aviation Gin has proven itself a titan of advertising in Adweek’s thrilling March Adness bracket, claiming the championship for the second year running.
Starting with a sixth-seed ranking (because of course we have to give our heroes room to continue growing), Aviation Gin made short work of some of the world’s biggest brands. The company charged through the bracket on the shoulders of its adoring fans, helped along by retweets and engagement from the brand’s Twitter account as well as owner Ryan Reynolds.
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